I turn transformation goals into products that ship, and train the teams who build them.
Led discovery on the Cofidis insurance integration that now drives a double-digit share of credit-sales revenue. Took Telpark live in France. Built the Productized conference to 10 editions and 5,000 attendees.
Open to senior roles in digital transformation and automation or AI platform ownership in financial services. Lisbon, elsewhere in Europe, or remote.
See my workKeynotes, workshops, executive training and end-to-end conference curation, in Portuguese, English, French or Spanish.
Book meI started as a telecoms engineer, with patents in video quality estimation, then moved into product management at WIT Software and Huawei, where I led pre-sales product management across Iberia.
In 2011 I co-founded Beta-i, now Portugal’s most established corporate innovation consultancy. Since 2015 I have run Productized: product and transformation advisory for financial services, mobility and public sector clients, executive training, and the Productized conference and community.
My work sits where strategy has to become something real: discovery, prototypes, launch readiness in regulated markets, and the habits that keep teams shipping. I use AI every day across research, prototyping and operations, and I teach product teams to do the same.
Led discovery and prototype delivery for four new product experiments. One, an insurance integration delivered alongside McKinsey, now accounts for a double-digit share of revenue from credit sales.
From Telpark’s Iberian headquarters, owned launch readiness end to end: legal and compliance procedures, integrations with French national APIs and the first app users, with a cross-functional team of up to six.
As information architect, ran the full user research programme for the bank’s web banking redesign, through to design and ideation with the bank’s teams.
I have spent ten years on both sides of the stage: curating programmes for 5,000 people and teaching product teams in the room.
How product, transformation and AI change the way organisations build and decide.
Discovery, prototyping and AI-assisted product work, run with the team’s own problems.
Multi-session programmes, as with Católica Lisbon’s Digital Product Management programme and training for Fidelidade.
Programme design, speaker line-ups and production, from a single track to a multi-day event.
10 editions in Lisbon and Madrid (with IE Business School) and 5,000 attendees, with speakers including Marty Cagan. The 2026 edition at Museu do Oriente was co-curated with Radhika Dutt.
European Commission hackathon run in Portugal by Productized. March 2026 edition: 15+ startups on counter-drone and maritime security.
Digital Product Management at Católica Lisbon (2020 to 2025), guest lecturer in the Defence Economics postgraduate programme at the University of Coimbra (2026), product management training for Fidelidade.
Keynotes and conference talks in the EU, the USA, Brazil, the UAE and China.
The Productized newsletter on Substack.
The Productized podcast on product management.
MSc thesis on video quality estimation for multicast streams in 4G networks (18/20). Patents and peer-reviewed publications on QoS and QoE.
Selective national programme in strategy, security and public policy for senior leaders.
On Deck’s product management fellowship.
Xperienz. Also Ordem dos Engenheiros and NATO / Portuguese Navy IPG04 Leadership.
Claude, Claude Code, Figma, Lovable
Airtable, Pipedrive, Coda, Brevo, Luma
Product discovery, service design, journey mapping, Lean Startup experimentation, agile delivery
Write to me about a role, a talk, a training programme or an event.